IN BETWE3N

IN BETWE3N ( 2015 /16) - Bridges a knew angle on Telma João Santos  self-documentary . Her work is essentially Autobiographical and Anthropologic : The Intersection in between Performance and Mathematics  ( Talk-in-Interaction Polyphony )  is challenging - especially when captured through the lenses of a camera - composing an architectural dissonance and geometric layered tone of order and chaos, that mirrors her lifetime struggles -  that actually  resonate with "many-voices."  Aesthetically Speaking I visualize her work as Models of Words and forms that are populated into a neural code identical to geometric equations,  recreating sequencial performative  patterns  (  parsing Fluid Turbulence and Spontaneous Stochasticity ) . So my editing and filming compositions of the documentary were organized around these concepts.

-  This short documentary was a result  for a  Camera - Journalism Project - at the Etic Lisbon Art Academy - in 2015 .  For me, it meant an opportunity to confront her "self" and rethink about the camera-perceived angle :   positioning the dimension of the body as a Performance Tool , dismistifies her rhythmic fragility and the relation between  thought - movement  in space and time while at the same time acknowledging the social, cultural, and political nature of her texts  .  As I Connected the outer dots  process of her Kinesthetic Process from an external angle , my first ambition was always to create a dialogue between the way she builds performance, which stems from the very essence of what or whom she wants to portray : the thin air in between being and becoming - rising in/out a disintegrated world of constant fracture & hybrid  mutations of the self . It perspectives only an angle on her artistic combination  work  that was also an inspiration attempt movement for others to create a space of interconnection, the same way as language  rebuilds different approaches of dialogue / speech into perspective.

I understand how Artist struggle hard in doing both - creating, promoting themselves and being everywhere . Also, on their hard struggle to distance personal work from the constraints of Academic Projects rigid methodologies - intersecting knowledge and value chain process as a research Journey. Althought, I was limited with the tools in hand I foresaw possibilities in her work in different context / spaces and knew that my initiative could be inspiring or had potencial to others come forward - towards creating valuable intersections. It was no surprise to see her last publication in 2016/2017 CITAR (Research Centre in Science and Technology of the Arts - Universidade Católica do Porto) published online http://artes.ucp.pt/citarj/article/view/257 . She continues to work on other projects, intersecting experiences with other artists as well.

Ana Moreira aproached me with a problem on producing positive outcomes on her project. So I offered my help. She had a product / service Give Emotions , that most people didn't understand easily and wanted to create a Consumer-brand relationship that would help the Interaction between the concept . I already knew the artist João Figueiredo - who yielded his art, and therefore provide symbolic meanings and cultural value, for the cause. He was a colleague of mine at ArCo Institute and we shared Drawing classes together. After developing a work plan that approached different visual and sound media concepts, I created animated video prototypes using after effects and photoshop tools.

The short plan concept started with a simple product that characterized Portuguese culture and identity : a can that was ought to conserve emotions ( amor / esperança - faith - / saudade) - connecting people throughout poetic stories and bridging different brands - with a single poetic adventure; to carry out a collective message ; involving the client into the story -. The idea was to share experiences, creating a sequence of interconnect memories as well as Identity ( Product Identity vs Product Positioning ). Embracing a story engaged with the symbology of the can and it's Brand - Futuring interactive experiences ;

- The positive aspects relied on the video content : it expressed the potential creative flow ( Variability); Leveraged an internal trigger , calling more viewers on social media and held the project for a bit longer - as it came to life , until It won a Microsoft prize at the US EMBASSY of Portugal ( Connect To Success) . With this experience, I learnt how to value personal time to help and understand my resources or energy consumption limits in order to make a valuable project succeed. Also I learnt by doing , and realized that the greater emotional response translates to a greater affinity toward the brand being represented. While reality is 3-dimensional, the data that we now ought to inform our decisions and actions remains trapped on two-dimensional pages and screens. This gulf between the real and digital worlds limits our ability to take advantage of the information and insights produced by the connected products . On mobile, most consumers leave a site if a page takes more than 3 seconds to load. Furthermore, the experience wins viewers if it's cross-device and invites people to be part of the product story.

- On another hand, every experience teaches us lessons over decisions that foreseen problem solving and planning strategies. Eventhough the prize received and the good creative results involving different artist into the project strategy, I was working from home . This eventually reflected a personal high-price projections on revenues and expenses : it's not cheap and is time-consuming hard work process that should be more valorized before getting on a adventure; especially when you use your own resources to help other people stand out . - It's reasonable to understand that I was struggling with my own personal equipment update, so I always stood true to what was possible to accomplish in a reasonable short period of time - . Sensing the viability, after a period of time testing the results of each video content, It turned out to be a investment with no revenue beyond everyday living as I felt imprisoned , without any income budget / return investment. We live in a world of mixed up concepts of business models and that can create new market problems. I learnt for issuance by non-profit social institutions, it does not, as a rule, represent a commercial use of a protected work, brand or design - So What is made of the personal contribution protection, the genuineness and the integrity of the creations / works - who have organized and coordinated the creation of a work and under the name of which that work was published and disseminated - they are called collective works ? Even though, I love to help people , this made me Question on my personal goals / sacrifice : the love for creating is not enough to survive. In order to create valuable results; not only for the respect towards other artists involved but including self dignity too . I felt a personal conflict between the major misconception between "business " and "solidarity" concept, after working for free wasn't my major working idealization. It did bring me insights on business models,. but I also needed some time and resources to upgrade my work equipment and invest on my technical programming Knowledge. Financial literacy also teaches us about value , not only project management / business plan strategies create well-being , increase awareness and active citizenship - So after that creative intervention cycle, I went working on other prophit projects to help pay my bills , energy and technology upgrades - capable to respond to the contextual accelerated Future.

What I created was valuable for the project , in a sense that I gave a genuine hand to someone and social causes when they most needed , even when I was going through a hard time for not receiving income . Throughout some difficulties, it taught me how to racionalize my resources and understand the economic chalanges of a project to succeed ( return investment); You can only create permeable value / resilient through time , if you have the right number of staff eco-capable to accomplish, measured key business plan and money to go ahead and invest . This project lacked in terms of income investment / return investment - it depended too much on volunteer generosity of other. For that reason it was more a poetic journey - with no perspective on becoming a long term planning product / service, besides random propaganda storytelling . I created audiovisual experiences engaging value propositions with other artist as well - working with what I could in that process , for the project success and believing that I was helping people in that journey ( creating a culture of value ). One must learn over time in response to changes on ecosystem environments but also find time for themselves - wealth goals, growth and sustainable interests ( 3 key stability income ) .