A Poetic Journey Experience

Give Emotions

Ana Moreira developed her personal product / service Give Emotions , and wanted to improve the Consumer-brand relationship with low product outcomes for both parties. So I helped her through the creation of video content , since I already knew the artist João Figueiredo - who yielded his art, and therefore provide symbolic meanings and cultural value. He was a drawing colleague of mine at ArCo Institute . The process consisted in developing a work plan that approached visual and sound media concepts : animated video prototypes using after effects and photoshop tools .

The short plan concept started with a simple product that characterized Portuguese culture and identity : a recicled can that was ought to conserve emotions ( amor / esperança - faith - / saudade) - connecting people throughout poetic stories and bridging different brands - with a single poetic adventure; to carry out a collective message ; involving the client into the story -. The idea was to share experiences, creating a sequence of interconnect memories as well as Identity ( Product Identity vs Product Positioning ). Embracing a story engaged within the symbology of the can and it's Brand - Futuring customer-interactive experiences ;

- The positive aspects relied on the video content : it expressed the potential creative flow ( Variability); Leveraged an internal trigger , calling more viewers on social media and held the project for a bit longer - , until It won a Microsoft prize at the US EMBASSY of Portugal ( Connect To Success - women entrepreneurs project -) . With this experience, I learnt how to understand my resources or energy consumption limits in order to create media content branding. Also, I learnt by doing , and realized that the greater emotional response translates to a greater affinity toward the brand being represented. While reality is 3-dimensional, the data that we now ought to inform our decisions and actions remains trapped on two-dimensional pages and screens. This gulf between the real and digital worlds limits our ability to take advantage of the information and insights produced by the connected products . On mobile, most consumers leave a site if a page takes more than 3 seconds to load. Furthermore, the experience wins viewers if it's cross-device and invites people to be part of the product story.

- On another hand, every experience teaches us lessons over decisions . Eventhough the prize received and the good creative results involving different artist into the project strategy, I was working from home with my own equipment. This eventually reflected a personal high-price projections on revenues and expenses : it's not a cheap creative process and is time-consuming hard work , that should be more valorized before getting on a adventure; especially when you use your own resources to help other people stand out . - It's reasonable to understand that I was struggling with my own personal equipment update, so I always stood true to what was possible to accomplish in a reasonable short period of time - . Sensing the viability, after a period of time testing the results of each video content, It turned out to be a investment with no revenue beyond everyday living . Without any income budget / return investment. I had no time or resources to upgrade my work equipment and invest on my technical programming Knowledge. Financial literacy also teaches us about value , not only project management / business plan strategies create well-being , increase awareness and active citizenship - So after that creative intervention cycle - since it was impossible for me to continue, I focused on working towards other prophitable projects, that could help me pay my bills ; Self-sustainability or technology upgrades - capable to respond on the contextual accelerated Future.

We live in a world of mixed up concepts of business models, where some brands can create or mirror new ambiguous market problems, that most of us are unaware of how it interconnects. What you learn through the process and your attitude towards that knowledge , is the only value that remains intemporal - transform error into “knowledgeable experience” - But Value Chain requires exchangable knowledge that line up throughout sustainable forms - able to continue, maintain and change. I learnt for issuance, that non-profit social institutions does not as a rule, represent a commercial use of a work, brand or design - and that is why it's considered to be limited to a short plan project - So What is made of the personal time contribution and the integrity of the creations / works - they are called collective volatile work ? Even though, I love to help people , this made me Question on my personal goals / sacrifice : the love for creating is not enough to survive. I felt a major misconception between "business " and "solidarity" concept, after working for free wasn't my major working idealization. It did offer me insights on business models : understanding the project expenses and what /how the expected benefits will be after successfully executing the project, I learnt the importance of calculating the cost-benefit ratio (CBR), return on investment (ROI), internal rate of return (IRR), net present value (NPV) and the payback period (PBP).

What I created was valuable for the project in a sense, and in return it gave me some perspective experience on marketing product design and emotional branding. Throughout some difficulties income, it taught me how to racionalize my resources by understanding the chalanges of a project; Although , this was a conceptual idea that gathered networking with a repeated single product, You can only create permeable value / resilient through time , if you have the right number of staff eco-capable to accomplish, measured key business plan and money to go ahead and invest . This project lacked in terms of income investment / return investment - it depended too much on volunteer generosity of other. For that reason it was more a poetic journey - with no perspective on becoming a long term planning product / service, besides random network storytelling . I created audiovisual experiences engaging value propositions with other artist as well - working with what I could in that process , for the project success and believing that I was helping people in that journey ( creating a culture of value ). One must learn over time in response to changes on ecosystem environments but also find time for themselves - wealth goals, growth and sustainable interests ( 3 key stability income ) .